Agencies taught me craft. In-house taught me how brands actually get built and held together.

At R/GA I spent close to four years as Associate Creative Director, leading the creative team on Samsung's global CRM work. Before that at Grab, I worked on the company-wide rebrand across Southeast Asia and was part of the team behind the Grab Community typeface.

I'm now at GenScript, bringing the same creative standard to life sciences, where the work is remarkable and deserves to be understood by more than just the experts. I want to help science organizations become brands people understand, trust, and choose.

The best work I've been part of came from teams that felt safe enough to speak up. So I listen first, ask the questions that untangle things, and clear the way for the people doing the work.

Creative & design is a team sport, and I play to win together.

Let’s connect for a conversation about brand, craft, or building teams that do both.